For the third straight year in a row, Joey Chestnut won Nathan's Famous July 4th Hot Dog Eating Contest today at Coney Island. Joey also set the new world record by swallowing 68 hot dogs (and their buns) in 10-minutes. Joey's arch rival, Takeru Kobayashi, was hoping to snatch back the crown, but he fell short with 64 dogs. Kobayashi, who is a six-time hot dog eating champion, came in second place.